Haglöfs comes from Sweden, a country with extreme weather and vast landscapes. A place where nature is not remote, but the very essence of our culture and our society. Haglöfs does its utmost to design equipment that will be helpful to everyone everywhere on their own outdoor adventure. Haglöfs was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. "Our history has developed from a modest beginning and we have ventured out on unknown lands and developed technical designers who set a new standard for the craft."
- At Haglöfs we are "Outsiders by Nature". We draw outside the lines, think outside the box and live outside our comfort zones. We encourage an exploratory side, both physically and mentally, by embracing nature. We believe that everyone can experience nature, and do everything we can to ensure that it is preserved so that future generations also have the opportunity to explore it. ”