The reasons for visiting the Bjäre Peninsula are both many and very varied. A large part of our visitors return several times a year. Maybe for a visit to the family, a holiday week, a golf weekend or a weekend at the SPA. That the range of activities and recreation is so large and holds such a high class is of course a weighty reason.
Båstad and the Bjäre Peninsula have not always been a place for comfortable summer life, parties, nature experiences and holidays. Here it was for centuries lean soils where the crops croaked in the salty wind. Poor farmers, hard-working on the border countries between Sweden and Denmark, had to pay the price for the two neighboring countries' eternal hardships. Taxes and military items were constantly collected from the free small farmers in the area and made life difficult. It was probably lucky that there was herring and cod in abundance.
About 4000 years ago, life was perhaps easier. Then, during the Bronze Age, people lived in villages around the Bjäre Peninsula and planted cultivation terraces in the mild coastal climate. Traces of the lives of Bronze Age people are everywhere. In the forest, there are terraces left on several plastics. Rock carvings and numerous burial mounds also make these early settlers still present in the landscape. The climate probably deteriorated over time. Perhaps the swede farming of the Bronze Age villages had impoverished the lands. Few remains exist from the period after the Bronze Age and up to the late Middle Ages is not much known. Neither castles nor estates came here to the meager outpost. Maybe it was too far from the highways. Too hilly and too much large forest. Centuries-old oaks grew in the landscape and for free poor farmers on the windy peninsula in western Snapphaneland, the forest became a livelihood during the Middle Ages. It literally went up in smoke at the Royal Palace in Copenhagen when the Danish fleet filled the ships with combustibles in Båstad and slid out over the Kattegatt's fish-rich waters.
Båstad received city privileges in the middle of the 1400th century but lost them in the 1600th century when the town became less and less important. The oak forest had run out, Skåne had become Swedish and Bjäre was still poor. Poor and lean and so difficult to grow that not even the large estates and castles on the Halland plain made the effort to acquire the land. They had enough vast fields to not even discern the neighbor's property. Perhaps the fishermen and farmers of the peninsula were also too suspicious, troublesome and headstrong. We can only guess about that, but the myth is sometimes managed with care by native Bjäre residents. Eventually, however, something would happen that changed the lives of many in the area. A new source of income, even today perhaps the most important industry and what has made Båstad and the Bjäre Peninsula well known throughout the country.
The Bjäre Peninsula breathes contrasts, in an environment of sea and fantastic views. Here is locally produced and organic around the corner while our cozy towns offer closeness and socializing. Bjäre is a very old name and surpasses the country's cities in age. As early as the middle of the 500th century, Bjäre was mentioned in a Latin-Gothic publication and was named Bergio. In Danish, mountains are pronounced as "bjer" and from this Bjäre has crystallized.